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Fact: advertising costs a lot of money. But what if you could make your clients so loyal you wouldn’t need to continually advertise your product to them? This is the promise of the hook model, devised by Nir Eyal in his book “Hooked”.  The Hook Model...

While online advertising has become more and more affordable, free publicity is even better. Appearing on the first page in search engines is a great way to get more traffic at zero cost. Even though organic traffic and high search ranking are every marketer's dream,...

As a digital marketer, we receive many questions that keep coming back. We’ve answered some about advertising budgets, or the choice of advertising channel. Now it’s time to zoom in on the search giant Google. If your site is poorly indexed, you’ll miss out on plenty...

This situation may sound familiar: you’re browsing a web shop for clothes or electronics, and suddenly an item you’ve shown interest in seems to be following you around the internet… on Facebook, on Google, on other websites. How does that work? The concept is called...

So you've decided on your online advertising budget and you're ready to get your product or service out there? Great! But which platform is the best match? For the sake of simplicity, we’ll focus on 2 majors players in a B2C context: Google Adwords and...

For a digital marketing agency, there are some questions that keep coming up. I'd like to use this blog to give a clear answer. Probably one of the most frequently asked questions is - of course - about budgeting: how much should you invest in...