I must admit: for years I’ve been sending the same emails to entire client databases with very few personal touches like a “hey first name”. That’s not at all what this article is about. After all, when talking about personalisation we need to go a...
We're in a blessed era of DIY digital marketing: it has never been easier for anyone to create a website and its content. With dozens of easy tools, you quickly feel like a pro, while in fact it's the tool that does the heavy lifting....
Let's imagine an ideal world where I sell televisions online. I have a model priced at 1400 euros. In this perfect world I'd put out Facebook ads, search engine ads and maybe even some display banners. Someone might click on one of these ads, see...
It's never been easier to create your own webshop. There are plenty of free tools available, which have led to a massive amount of newcomers on the e-commerce market. However, few actually make a profit out of their activity. While there can be many reasons,...
Fact: advertising costs a lot of money. But what if you could make your clients so loyal you wouldn’t need to continually advertise your product to them? This is the promise of the hook model, devised by Nir Eyal in his book “Hooked”. The Hook Model...
While online advertising has become more and more affordable, free publicity is even better. Appearing on the first page in search engines is a great way to get more traffic at zero cost. Even though organic traffic and high search ranking are every marketer's dream,...
As a digital marketer, we receive many questions that keep coming back. We’ve answered some about advertising budgets, or the choice of advertising channel. Now it’s time to zoom in on the search giant Google. If your site is poorly indexed, you’ll miss out on plenty...
This situation may sound familiar: you’re browsing a web shop for clothes or electronics, and suddenly an item you’ve shown interest in seems to be following you around the internet… on Facebook, on Google, on other websites. How does that work? The concept is called...
It's 2019: content marketing has finally grown up. Every top brand is doing it. Time to have a little "state of the union" among marketeers? Stackla thought it a great idea and published an insightful research paper with a strong conclusion. The A word The A...
So you've decided on your online advertising budget and you're ready to get your product or service out there? Great! But which platform is the best match? For the sake of simplicity, we’ll focus on 2 majors players in a B2C context: Google Adwords and...