Fibre Mood: launching a new magazine

Paid advertising
About This Project

Fibre Mood – – is a brand new knitting and sewing magazine launched in 4 languages. At its 3rd edition, Man versus Web was asked to set up an international paid social media campaign with 3 goals in mind:

  • Generate subscriptions to the free online platform
  • Sell individual magazines
  • Sell subscriptions

Our funnel approach to different audiences maximised the use of Facebook’s AI, generating continuously improving results: the media cost per magazine or subscription sold via social media advertising can be transparently calculated in the form of ROAS – Return On Ad Spend.