Let's imagine an ideal world where I sell televisions online. I have a model priced at 1400 euros. In this perfect world I'd put out Facebook ads, search engine ads and maybe even some display banners. Someone might click on one of these ads, see...
This situation may sound familiar: you’re browsing a web shop for clothes or electronics, and suddenly an item you’ve shown interest in seems to be following you around the internet… on Facebook, on Google, on other websites. How does that work? The concept is called...
So you've decided on your online advertising budget and you're ready to get your product or service out there? Great! But which platform is the best match? For the sake of simplicity, we’ll focus on 2 majors players in a B2C context: Google Adwords and...
For a digital marketing agency, there are some questions that keep coming up. I'd like to use this blog to give a clear answer. Probably one of the most frequently asked questions is - of course - about budgeting: how much should you invest in...