Generating solid leads using Facebook for Sofive soccer centers

Challenge.

Generate leads via social media that are more than just visits or clicks. Create a database of people that are very likely to convert.

Solution.

A series of highly targeted Facebook lead ads that gather the most important question: what are you interested in? The leads could then receive a personalised approach.

Results.

At a cost of less than €1 per lead, we managed to get a database of more than 280 valuable leads in different interest categories with a high conversion rates into actual clients.