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6 digital trends in 2017 to know about

6 digital trends in 2017 to know about

What are the digital trends that are just a temporary fashion, and which trends are here to stay and need your attention? Here’s an overview.

  1. Augmented and virtual reality

The most known example of augmented reality is no doubt Pokemon Go which was an enormous hit a couple of months ago. Adding an extra layer to reality is no science fiction anymore, yet there are few examples as successful as Pokemon Go. The same goes for virtual reality – creating an entire 3D world rather than adding a layer to reality. We’ve yet to see big successes that reach a mass audience.
However, 2017 might be the year where AR and VR start becoming mainstream. With huge investments from Facebook in VR and added attention in AR by the success of Pokemon, you might see more and more of this trend.

Conclusion: a trend that’s here to stay and will be further developed, but that’s generally not in a stage yet where you should think about it for your business.

  1. Chatbots

“Half your customer support team could be replaced by a chatbot wirth articial intelligence and natural language processing.” Sounds like an unbelievable promise and often it is. When Facebook launched a chatbot software development kit, its popularity rose and you can now find modestly successful bots everywhere (at CNN’s Facebook page for example). The problem is, AI and language processing just isn’t as good as you want it to be just yet, especially for languages other than English. From a psychological point of view people don’t want to talk to a machine when they have a real – and often urgent – question.

Conclusion: a great idea for fun projects or campaigns. Just don’t replace your customer support just yet!

  1. Fintech reaches Europe

The United States has known a huge rise in financial technology startups for a while, but the trends is reaching Europe as well. These companies offer novel ways of handling finances, from easy investing on your smartphone to budget management with artificial intelligence. We’re going to see some exciting stuff over the next few months! However, security of these new online businesses is a cause for concern.

Conclusion: if you’re a banking institution, you better get on board because this trend is only going to develop further.

  1. End of the banner era

A massive audience is using adblockers making it more and more difficult for publishers to earn money with banners and for brands to get qualitative results. But maybe it’s time to let go of this advertising medium. Let’s be honest, who ever thought: “wow, that’s a cool banner!”. It’s time for advertisers to replace these squares and rectangles with novel, more engaging ideas.

Conclusion: maybe rethink your banner budget if you have one.

  1. Move from price to value

As online ecommerce competition Is getting bigger and bigger, the price war just can’t be won by smaller players anymore. Little ecommerce brands – and even some bigger ones – are therefore moving to added value rather than price. Sure, you may pay a bit more, but the added cost is compensated by other values such as an excellent customer support, a personalized message, a quality assurance, etc.

Conclusion: price is definitely not the only weapon you have when it comes to ecommerce.

  1. Influencer marketing is no longer a niche advertising idea

Everybody’s talking influencers. Almost all big brands are shifting budgets towards Instagrammers, Youtube stars and bloggers. Even the little ones are utilizing their social network to advertise. The downside: you can’t really measure results and the line between social profiles and plain advertising is being blurred, especially for younger people who have a harder time seeing the difference. As European countries develop laws to prevent hidden advertisements, influencer marketing might be at its peak and may decline in the next months.

Conclusion: an influencer might get you a boost but consider the ethics and try to find a way to measure results.

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